How you view your home based business has a lot to do with how you market your business. Ask yourself where McDonald’s, Macy’s, or Home Depot would be today, if you were in charge of their marketing program. Most new representatives in Network Marketing make similar mistakes. They market their business like they paid less than $500 dollars for it. OK so you did pay less than $500 for it, I am willing to bet the people in your opportunity who are making the most money, don’t market their business with that mindset.
Let’s get you marketing the most effective way to see results. The objective of your marketing campaign is to let people know your doors are open for business. The first people you should contact and the easiest to contact, are people in your warm market. This is why your sponsored suggested that you make a list of everyone you know and start calling them. Your goal when you call your warm market is to let them know you are in business. You also want to ask them for their support, referrals and whether they would be interested in finding out more about the opportunity.
When you build this list make it long, don’t try to decide who you should or should not call, call everyone. You want to go through this list as fast as possible; this is your first lesson in Network Marketing it’s a numbers game. Again, the top earners in your opportunity are the ones who have shared the opportunity with the most people.
Now that we have gotten the warm market out of the way, the next step is what will make or break your business. Not many people reach their goals and dreams for their business by just calling their warm market. Your ability to get the word out to the masses is the key factor in your overall success.
Let’s start by thinking of ways to get the word out to the masses. Remember earlier in this article, I asked, where would the big companies be, if you were in charge of their marketing program? I hope you are saying, they would be where they are today, because you are going to do the same with your business.
That is how you go about your marketing program, do what the big boys are do, just do it within your budget. Some of the sources I like to use to get the word out about my business are the Internet, print media, and good old fashion handouts. I’m not going to give specific techniques but if you work in these three areas you will get success. The point I want you to get from this article is, duplicate what works on you. If the big companies do something that moves you to buy from them, duplicate it to your business.
Now in the words of that great philosopher Michael Jordan, Just do it!!!!
Tuesday, May 19, 2009
Thursday, May 14, 2009
What is the key ingredient to success in Network Marketing
If I could answer that question, I would be the keeper of the crystal ball of wisdom. My point is there is no one key ingredient for success; it comes down to a combination of things. I can say the one component that holds it all together is none other than YOU. The success or failure of your business starts and ends with you and your personal development. We have seen or heard many times, about some athlete or celebrity, having it all than losing everything. It all comes down to them, and the fact that they never took the time, during their rise, to work on themselves. Your financial growth will never exceed your personal growth; it just doesn’t work that way.
I’m sure we have all heard the phrase, birds of a feather, do what? Flock together. There is a reason for that. People feel more comfortable around people they feel equally yoked with. So if you wake up one day and realize, you’re the sharpest knife in your circle of friends, you might want to expand your circle of friends. Success leaves clues and if you’re not hanging around people who have what you want, than you won’t pick up their success clues. Let me make that a little clearer, if you‘re broke and your friends are broke, obviously none of you have the clues on how not to be broke.
Now some of you may be saying, it’s not that easy to go out and meet new friends who are having the success you want, and you’re right. However what you can do is make friends with BOOKS. That’s right become more acquainted with some personal development books, CD’s, or DVD’s. The time you spend with them will have the same influence as hanging out with your broke friends. Here is that part that is very interesting. You will start to notice that as you change and start to develop yourself, the friends that are not really interested in bettering themselves.They will no longer have an interest in hanging around YOU. So the question of the day is, what are you willing to sacrifice for success in Network Marketing?
I’m sure we have all heard the phrase, birds of a feather, do what? Flock together. There is a reason for that. People feel more comfortable around people they feel equally yoked with. So if you wake up one day and realize, you’re the sharpest knife in your circle of friends, you might want to expand your circle of friends. Success leaves clues and if you’re not hanging around people who have what you want, than you won’t pick up their success clues. Let me make that a little clearer, if you‘re broke and your friends are broke, obviously none of you have the clues on how not to be broke.
Now some of you may be saying, it’s not that easy to go out and meet new friends who are having the success you want, and you’re right. However what you can do is make friends with BOOKS. That’s right become more acquainted with some personal development books, CD’s, or DVD’s. The time you spend with them will have the same influence as hanging out with your broke friends. Here is that part that is very interesting. You will start to notice that as you change and start to develop yourself, the friends that are not really interested in bettering themselves.They will no longer have an interest in hanging around YOU. So the question of the day is, what are you willing to sacrifice for success in Network Marketing?
Monday, May 11, 2009
The Perfect Pitch
Article from www.youngentrepreneur.com
I have always found that throughout the course of a day, I am certain to meet up with someone who asks ‘So, what do you do?’, whether this be online, in person, or on the phone. Every encounter that you have is a business opportunity. That’s why having a 15-second pitch that tells about yourself and what you do is a must. A 15-second pitch is a business essential. It will sell your business to potential clients, serve as an effective introduction at networking events or seminars, and be the grabber that attracts an investor’s attention.
The length of your pitch is important. You want to draw in your listener, keep them interested and convey essential information about what you do without taking up too much of their time or providing them with too much information at one time. With that said, here’s how you can create the perfect pitch:
First, organize your thoughts. Write down on a piece of paper a few sentences about what you do, what is unique about what you do, who you do it for, the solutions or benefits of what you do, and why you are the best at what you do. Write words or short phrases that best describe what you do, your clients and your significant achievements. But remember, your pitch should only focus on one thing. If, for example, you’re a software developer and website designer, you would need to create two separate pitches.
Second, develop your pitch. Take your descriptive words and develop sentences that specifically convey what you do. The key here is to keep it short, but effective. Your pitch should end with a sentence that invites the listener to respond to a desired action, such as setting up a meeting, providing your business card, or sending them more information. Here’s an example of an effective 15-second pitch: “I make learning fun! I am a software developer for interactive math and reading programs for preschool children. I have 12 years of experience and some of my clients are LeapFrog and Playschool. Would you like my business card?”
Lastly, practice, practice, practice. Recite your 15-second pitch in front of the mirror so you become comfortable with it. You might also want to use a video camera or tape recorder to see and hear how your pitch will sound to others. Practice it on family members or friends. You want to memorize your pitch, but keep it natural so it doesn’t sound staged.
Above all else, make your 15-second pitch memorable. You want your listener to remember your encounter for when the situation arises when they or someone they know needs your services. Delivering a pitch that “wows” them will certainly put you at the top of their list.
I have always found that throughout the course of a day, I am certain to meet up with someone who asks ‘So, what do you do?’, whether this be online, in person, or on the phone. Every encounter that you have is a business opportunity. That’s why having a 15-second pitch that tells about yourself and what you do is a must. A 15-second pitch is a business essential. It will sell your business to potential clients, serve as an effective introduction at networking events or seminars, and be the grabber that attracts an investor’s attention.
The length of your pitch is important. You want to draw in your listener, keep them interested and convey essential information about what you do without taking up too much of their time or providing them with too much information at one time. With that said, here’s how you can create the perfect pitch:
First, organize your thoughts. Write down on a piece of paper a few sentences about what you do, what is unique about what you do, who you do it for, the solutions or benefits of what you do, and why you are the best at what you do. Write words or short phrases that best describe what you do, your clients and your significant achievements. But remember, your pitch should only focus on one thing. If, for example, you’re a software developer and website designer, you would need to create two separate pitches.
Second, develop your pitch. Take your descriptive words and develop sentences that specifically convey what you do. The key here is to keep it short, but effective. Your pitch should end with a sentence that invites the listener to respond to a desired action, such as setting up a meeting, providing your business card, or sending them more information. Here’s an example of an effective 15-second pitch: “I make learning fun! I am a software developer for interactive math and reading programs for preschool children. I have 12 years of experience and some of my clients are LeapFrog and Playschool. Would you like my business card?”
Lastly, practice, practice, practice. Recite your 15-second pitch in front of the mirror so you become comfortable with it. You might also want to use a video camera or tape recorder to see and hear how your pitch will sound to others. Practice it on family members or friends. You want to memorize your pitch, but keep it natural so it doesn’t sound staged.
Above all else, make your 15-second pitch memorable. You want your listener to remember your encounter for when the situation arises when they or someone they know needs your services. Delivering a pitch that “wows” them will certainly put you at the top of their list.
Friday, May 8, 2009
Advice from Tim Sales
How To Follow Up With Leads That Don't Return Your Call
The following question was sent to me from Arthur:
"When trying to contact a prospect from the real-time leads purchased and failing repeatedly to get them on the phone for an initial conversation - how many times and how frequently should a person continue to dial that prospect's phone before leaving a voice mail message? And what kind of voice mail message should be left on the voice mail of the prospect that never answered their phone even for an initial conversation?"
Hello Arthur,
Thank you for your question. Let me take you back to the Inviting Formula so I can put this all in perspective for you.
1. Greet your prospect (the lead) so that they're talking with you.
2. Qualify your prospect to find out what they want
3. Invite them to look at something that will help them get what they want
4. Close to action so that you're actually moving them towards getting what they want
5. Follow up or follow through with them to ensure they get what they want
6. If any questions or objections come up, you handle those and continue with the Inviting Formula wherever the objection came up.
Now, the question you are asking has to do with step 5 - Follow Up with them. The reason you're on step 5 is because all the other steps require you to be talking with them in order to perform the step. So you follow up with them SO YOU CAN GO THROUGH THE INVITING FORMULA with them.
Please take a step back and view this as if you are the lead. They've seen an advertisement and filled out a request for more information and then that has been routed to you (when you bought the leads).
When a lead fills out a contact form requesting more information they are typically "searching" for a solution to something (unemployed, bored, wants more, etc). Most often they don't just fill out one form and most often they're not just looking at one source for a solution. Meaning, they may be answering help wanted ads in the newspaper, watching infomercials, putting out resumes and looking at business opportunities through search engines, magazines, etc. Just like if you're in the market to buy a house or a car, you don't just look at ONE house or one car dealer, you look at several.
So if you can pretend you are the lead for a few minutes you will be able to do the right thing(s) for them.
If you remember in Professional Inviter (in the follow up section) I covered what I called, "3 things about follow up." The first one is unrelated to this discussion - it's about the importance of the Close to action step in doing good follow up. But the other two are very important to this discussion.
1. DO follow-up
2. It's not you
Arthur, In the way your question is worded, I can sense some frustration and I want to tell you that #1 you're doing the right thing - you're following up! Now how you do the follow up and how frequently you do it is important.
Call the lead the first time (as quickly as possible after the lead hits your email box) and IF you get their voice mail, hang up (without leaving a message) and call back in about 30-60 minutes. If you still get a voicemail, leave an upbeat PROFESSIONAL (non hype) message. That message might be something like, "Hello _____, my name is ______, you responded to an advertisement having to do with a business you could work from h.ome. I'd like to discuss this with you. The number you can reach me at is _________; again that number is ________. Depending on when you call, I may be in a meeting so I'll also try to call you again. If you get my voicemail, please give me a time you're available to have a quick chat. Again, my name is ________ and I look forward to talking with you."
Depending on the time of day, you could call back again the same day. I'd make sure there's been a time lapse of at least 3 hours (from the time you left your message). So if you called at 5pm, you may call again at 8pm. For someone you don't know, I'd not call much after 8:30pm.
Over the next 7 days, call 3 times - leaving only one message. This is a simple message, "Hi _____, this is _____, trying to catch up with you - my number is _____, again ____."
NEVER BE FRUSTRATED OR UPSET! Just simply call them with the intent to make their life better. You're going to need to talk with them in order to do that - so you're just doing what you need to do to help them - NO DRAMA!
Over the second 7 day period call 2 times - leaving one message.
Over the third 7 day period call 1 time and leave a "final" message. The final message would be something like this: Note - the message below is only for someone you don't know. Use the script in Professional Inviter for people you know.
"Hi ______, I'm taking your lack of response as not being interested - which is fine; hopefully you've found what you're looking for. If anything changes and you want to pick this up at a later time give me a call, I'd like to help you. Bye."
That's it - it's not hard. There's nothing to be frustrated about - some leads find what they think will solve their situation in between the time they fill out the form and the time you call them. Some people don't answer the phone from someone they don't know - so everything is about how you "sound" on your message - so practice leaving that message until it's razor sharp!
And the final note I will conclude on is, "It's not you." Meaning, you can do EVERYTHING right and the lead still does not call you back - it's not you so don't give it another thought. Call another.
I'd be embarrassed to pretend there's something hard about doing this. :)
Thanks for your question Arthur - I hope I've helped you,
The following question was sent to me from Arthur:
"When trying to contact a prospect from the real-time leads purchased and failing repeatedly to get them on the phone for an initial conversation - how many times and how frequently should a person continue to dial that prospect's phone before leaving a voice mail message? And what kind of voice mail message should be left on the voice mail of the prospect that never answered their phone even for an initial conversation?"
Hello Arthur,
Thank you for your question. Let me take you back to the Inviting Formula so I can put this all in perspective for you.
1. Greet your prospect (the lead) so that they're talking with you.
2. Qualify your prospect to find out what they want
3. Invite them to look at something that will help them get what they want
4. Close to action so that you're actually moving them towards getting what they want
5. Follow up or follow through with them to ensure they get what they want
6. If any questions or objections come up, you handle those and continue with the Inviting Formula wherever the objection came up.
Now, the question you are asking has to do with step 5 - Follow Up with them. The reason you're on step 5 is because all the other steps require you to be talking with them in order to perform the step. So you follow up with them SO YOU CAN GO THROUGH THE INVITING FORMULA with them.
Please take a step back and view this as if you are the lead. They've seen an advertisement and filled out a request for more information and then that has been routed to you (when you bought the leads).
When a lead fills out a contact form requesting more information they are typically "searching" for a solution to something (unemployed, bored, wants more, etc). Most often they don't just fill out one form and most often they're not just looking at one source for a solution. Meaning, they may be answering help wanted ads in the newspaper, watching infomercials, putting out resumes and looking at business opportunities through search engines, magazines, etc. Just like if you're in the market to buy a house or a car, you don't just look at ONE house or one car dealer, you look at several.
So if you can pretend you are the lead for a few minutes you will be able to do the right thing(s) for them.
If you remember in Professional Inviter (in the follow up section) I covered what I called, "3 things about follow up." The first one is unrelated to this discussion - it's about the importance of the Close to action step in doing good follow up. But the other two are very important to this discussion.
1. DO follow-up
2. It's not you
Arthur, In the way your question is worded, I can sense some frustration and I want to tell you that #1 you're doing the right thing - you're following up! Now how you do the follow up and how frequently you do it is important.
Call the lead the first time (as quickly as possible after the lead hits your email box) and IF you get their voice mail, hang up (without leaving a message) and call back in about 30-60 minutes. If you still get a voicemail, leave an upbeat PROFESSIONAL (non hype) message. That message might be something like, "Hello _____, my name is ______, you responded to an advertisement having to do with a business you could work from h.ome. I'd like to discuss this with you. The number you can reach me at is _________; again that number is ________. Depending on when you call, I may be in a meeting so I'll also try to call you again. If you get my voicemail, please give me a time you're available to have a quick chat. Again, my name is ________ and I look forward to talking with you."
Depending on the time of day, you could call back again the same day. I'd make sure there's been a time lapse of at least 3 hours (from the time you left your message). So if you called at 5pm, you may call again at 8pm. For someone you don't know, I'd not call much after 8:30pm.
Over the next 7 days, call 3 times - leaving only one message. This is a simple message, "Hi _____, this is _____, trying to catch up with you - my number is _____, again ____."
NEVER BE FRUSTRATED OR UPSET! Just simply call them with the intent to make their life better. You're going to need to talk with them in order to do that - so you're just doing what you need to do to help them - NO DRAMA!
Over the second 7 day period call 2 times - leaving one message.
Over the third 7 day period call 1 time and leave a "final" message. The final message would be something like this: Note - the message below is only for someone you don't know. Use the script in Professional Inviter for people you know.
"Hi ______, I'm taking your lack of response as not being interested - which is fine; hopefully you've found what you're looking for. If anything changes and you want to pick this up at a later time give me a call, I'd like to help you. Bye."
That's it - it's not hard. There's nothing to be frustrated about - some leads find what they think will solve their situation in between the time they fill out the form and the time you call them. Some people don't answer the phone from someone they don't know - so everything is about how you "sound" on your message - so practice leaving that message until it's razor sharp!
And the final note I will conclude on is, "It's not you." Meaning, you can do EVERYTHING right and the lead still does not call you back - it's not you so don't give it another thought. Call another.
I'd be embarrassed to pretend there's something hard about doing this. :)
Thanks for your question Arthur - I hope I've helped you,
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